1. Integrity: Be honest and trustworthy, be consistent in words and deeds, and do not cheat, conceal, steal or plagiarize.
2. Innovation: Have the courage to try, constantly innovate, pursue excellence, and never stop. 3. Customer first: Oriented by customer needs, provide quality services, exceed customer expectations, and gain customer trust.
4. Teamwork: Respect, trust, and support each other, and work together to achieve team goals.
5. Sense of responsibility: Have the courage to take responsibility, perform duties conscientiously, and do not shirk responsibilities or avoid problems.
6. Professionalism: Love work, work hard, pursue excellence, and constantly improve yourself.
7. Social responsibility: Pay attention to social development, actively give back to the society, fulfill social responsibilities, and be a conscientious enterprise.
8. Efficiency: Complete work with high efficiency and high quality, improve work efficiency and reduce costs.
9. Quality first: Pursue excellent quality and continuously improve product and service quality to meet customer needs.
10. Open and inclusive: respect multiculturalism, tolerate differences, and establish an open and inclusive corporate culture.